Advertise on Unseen Japan
Reach an Audience Obsessed with Japan

Unseen Japan is run by Japan enthusiasts, for Japan enthusiasts. Our dedication shows in the rapid growth of our readership. As of 2025, UJ reaches over 400,000 users monthly across its Web, social media, and mailing list properties.
Our audience reads us, not to find out what the West thinks about Japan, but what Japan thinks about Japan. UJ readers are discerning consumers, ages 35-65, with an active interest in traveling to and learning more about Japan.
Our sponsorship opportunities include:
Newsletter placement
Sent weekly to over 4,000 engaged Japan fans primarily in the US / Japan (residents) / Canada / UK / Australia / NZ. Our newsletter open rate runs 35% over that of our average competitor in the Media and Publishing category.
Sponsored content
Permanent articles about your product on a site with a reputation for integrity, fairness, and accuracy. Includes social media blasts to our combined social media audience of over 190,000 followers.
Ideal products for UJ
Unseen Japan makes a perfect place to advertise Japan and Japan-related travel experiences, including: eSIM/mobile data for Japan, custom lodging (ryokan, private vacation rental), Japan transportation services, travel insurance, Japanese language learning services, Japan experts/authors, Japan residence services (e.g., tax, immigration lawyers).
Contact us below for our media kit and current rates.