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Shikoku: Japan’s Most Overlooked Main Island for Travelers?
It may take a while to get there. But from hiking to udon, there's plenty to do in this gem of Japan…
nature
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A Quick Guide to Japan’s Best Ancient Pilgrimage Trails
In contrast to Japan's big cities, the country's ancient pilgrimage trails offer a radically different - and quieter - experience.
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Suwa: One of Japan’s Best Onsen Towns You’ve Never Heard of
Japan is popular. Hot springs are super popular. But Suwa, an onsen town in Nagano Prefecture, remains a hidden gem.
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Japan’s Best Seaside Towns: Our Ranking of the Most Idyllic
Our top-scoring towns feature beautiful, swimmable waters, a balance of attraction and solitude, and authentic marine culture.
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Japan’s Best Mountain Towns for a Peaceful Getaway
Want to get away from it all on your trip to Japan? We ranked the best mountain towns that offer culture without…
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Mount Tsukuba Cable Car Celebrates 100 Years With Renewed Tourism Campaign
The cable car's operator has re-dedicated itself to handling an influx of new tourists while preserving the area's natural beauty.
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Discover Japan’s Natural Gems With The National Parks Stamp Rally Campaign
Want some motivation to remain immersed in nature in Japan? The National Park Stamp Rally must be just the ticket.
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Hokkaido Town to Cut Trees Due to Overtourism
Another attraction succumbs to overtourism, as Biei says it'll chop down a cluster of trees that have become a popular photo spot.